The Dong-A Daily News recognized a consumer-oriented "value brand" at the brand awards ceremony... Best Medical Device Award
[Picture = World Home Doctor Kim Jiyoun]
Healthcare Sleep Medical Device Dr.Friend won the grand prize in the medical device category of the "2021 National Consumer-Centered Brand Grand Prize."
The National Consumer-Centered Brand Grand Prize annually selects and awards "valuable brands" that meet the expected values of consumers and are loved by consumers beyond customer impressions. Hosted by the Dong-A Ilbo, it is sponsored by the Ministry of Trade, Industry and Energy, the Ministry of Agriculture, Food and Rural Affairs, and the Korea Brand Management Association.
This year's winners were selected by an evaluation committee consisting of about 30 external experts and six academics after screening based on brand value. Top consumer-oriented brands were selected as winners.
Dr.Friend is a healthcare sleep medical device that is equipped with a human potential control function for the first time in Korea. In addition, it is loved by customers because it is composed of premium functional materials. These points were highly appreciated and won the grand prize.
In particular, it also scored high that it was registered as a second-class medical device by the Ministry of Food and Drug Safety due to the effect of acquiring an invention patent for the grafting of grounding (Earthing) to the human body and alleviating muscle pain.
Dr.Friend is a sleep medical device that transforms everyday sleep into a healthcare environment that provides satisfaction beyond space by combining ergonomic technology and materials, said Kim Ji-youn, CEO of World Home Doctor. "We will continue to research and develop functional bedding suitable for smart healthcare in the era of the 4th industrial revolution to contribute to realizing a happy society through healthy sleep."
[Picture = World Home Doctor Kim Jiyoun]
Healthcare Sleep Medical Device Dr.Friend won the grand prize in the medical device category of the "2021 National Consumer-Centered Brand Grand Prize."
The National Consumer-Centered Brand Grand Prize annually selects and awards "valuable brands" that meet the expected values of consumers and are loved by consumers beyond customer impressions. Hosted by the Dong-A Ilbo, it is sponsored by the Ministry of Trade, Industry and Energy, the Ministry of Agriculture, Food and Rural Affairs, and the Korea Brand Management Association.
This year's winners were selected by an evaluation committee consisting of about 30 external experts and six academics after screening based on brand value. Top consumer-oriented brands were selected as winners.
Dr.Friend is a healthcare sleep medical device that is equipped with a human potential control function for the first time in Korea. In addition, it is loved by customers because it is composed of premium functional materials. These points were highly appreciated and won the grand prize.
In particular, it also scored high that it was registered as a second-class medical device by the Ministry of Food and Drug Safety due to the effect of acquiring an invention patent for the grafting of grounding (Earthing) to the human body and alleviating muscle pain.
Dr.Friend is a sleep medical device that transforms everyday sleep into a healthcare environment that provides satisfaction beyond space by combining ergonomic technology and materials, said Kim Ji-youn, CEO of World Home Doctor. "We will continue to research and develop functional bedding suitable for smart healthcare in the era of the 4th industrial revolution to contribute to realizing a happy society through healthy sleep."
https://www.hankyung.com/economy/article/202102266690a