“Healthy Sleep” Perfected Through 30 Years of R&D
World Home Doctor Co., Ltd., Delivering a Better Life by Enhancing Quality of Life Through Sound Sleep
The recommended amount of sleep for maintaining good health is 7 to 8 hours per night for adults. Sleep accounts for one-third of a day—and assuming a lifespan of 90 years, it adds up to a long span of about 30 years.
The sleep we get every day is an essential time that determines not only our daily condition but also our lifelong health. There is little room for dispute about the importance of sound sleep—so much so that people say, “Sleep is the best medicine.” However, getting quality sleep is not always easy. In fact, the number of patients receiving treatment for sleep disorders continues to increase every year.
World Home Doctor Co., Ltd. is drawing attention by providing sound sleep to those suffering from poor sleep quality. With the goal of strengthening healthy bodily functions through sound sleep, the company has continued its sleep-tech R&D and is loved for its functional sleep-care brand “Dr.Friend,” which holds the first invention patent in Korea’s bedding industry.
World Home Doctor Co., Ltd., Studying “Proper Sleep” to Help Modern People Living with Chronic Illnesses Regain a Healthy Life
Modern people living in a highly competitive society suffer from excessive stress and are surrounded by electronic devices such as computers, smartphones, and electric heating pads. As a result, many experience disruptions in the body’s electrical potential balance. This imbalance has led to the current reality in which one out of four people suffers from various chronic diseases.
Founded in 1982, World Home Doctor Co., Ltd. has operated under the belief that a healthy and proper sleep environment is essential for a healthy life. Based on this philosophy, the company has introduced the functional sleep-care brand Dr.Friend, which encompasses sleep care for healthy and proper sleep, health care grounded in healthy sleep, and ultimately life care for customers. In particular, after the current CEO Kim Ji-yeon took office in 2015, the company converted into a corporate system and began full-scale business expansion.
“Everyone will agree that proper sleep is important for a healthy life. But even though most people understand its importance, many don’t really know what kind of sleep environment they need.”
“World Home Doctor is a company that has continuously researched and developed bedding based on the principle that the bedding that wraps our bodies during sleep should be functional and made with nature-friendly materials.”
Dr.Friend is a next-generation sleep-care brand born from research into the principles of healthcare sustained over the past 30 years. Based on five healthcare messages established through this research and the “Grounding” technology—an invention patent acquired for the first time in Korea’s bedding industry—Dr.Friend bedding and beds help anyone achieve proper and healthy sleep.
Furthermore, the company offers a variety of premium natural bedding products, including medical device mats certified by the Korean Ministry of Food and Drug Safety for relief of muscle pain, thereby delivering healthy sleep to consumers. CEO Kim explained that sleeping well alone can help avoid various diseases, and that such changes form a virtuous cycle—reducing medical expenses and improving overall condition—ultimately contributing to enhancing customers’ quality of life. This is the vision of World Home Doctor.
It is a blueprint for practicing corporate social responsibility by contributing to the realization of a healthier society.
Comfortable Sleep Completed Through Natural Technology—Delivering a Higher Quality of Sleep Through Premium Natural Functional Materials
The main component of Dr.Friend, “Earthing Dr.Friend,” is a medical magnetic generator certified by the Korea Medical Device Safety Information Institute for its muscle pain relief effect. The main body includes a magnetic generation unit containing permanent magnets, and the grounding line functions to naturally relieve muscle pain while sleeping.
The patented grounding function regulates the body’s electrical potential during sleep, allowing the refreshing feeling of walking barefoot on a sandy beach to be maintained. This technology represents the peak of completeness and quality know-how in sound-sleep technology.
World Home Doctor, which developed this technology first in the world, obtained an invention patent for an earthing mattress in 2016. In 2017, it acquired approval for medical device manufacturing as well as a GMP (Good Manufacturing Practice) certificate for manufacturing and quality control technology, reaching commercialization through continuous R&D.
“Discovering something entirely new is innovation, but providing a better solution to familiar areas where people did not feel the need for change is also innovation that enhances the value of our lives. That philosophy is contained in ‘Grounding.’”
The grounding technology, which completes Dr.Friend’s differentiation, was developed with the goal of keeping the human body in the most stable and comfortable state—similar to when we connect with nature. Its principle is based on electrophysiology, which considers the human body itself to be a conductor.
CEO Kim Ji-yeon explained that when the negative charge within cells becomes insufficient, cellular activity decreases, potentially becoming a cause of various chronic diseases and inflammation. In order to maintain healthy bodily functions, a stable cellular environment must be created through continuous and balanced potential regulation in everyday life. However, for modern people surrounded by countless electronic devices such as computers and smartphones, regulating electrical potential is not easy.
Harmful electromagnetic waves emitted by electronic devices can lead to excessive accumulation of positive charge in the body, disrupting balance. In particular, electric heating pads used during sleep can further intensify imbalance of the body’s electrical potential.
Kim explained that maintaining normal body temperature while sleeping is an important factor for sound sleep, but electromagnetic waves emitted by electric sleep devices may disturb our body’s cells and lead to worsening health.\
World Home Doctor has continuously researched electrophysiological characteristics of the human body, the principles of creating a stable cellular activity environment, and factors related to people’s sleep environments. In particular, it has focused on developing functional products suitable for year-round use by researching materials and blending principles that enhance heat retention and secure excellent breathability through the material itself. The grounding technology born from this research is completed through a nature-friendly method that is harmless to the human body, making it suitable for anyone to naturally strengthen basic bodily functions—its greatest advantage.
“World Home Doctor was the first to apply the concept of grounding to bedding products. Grounding was originally a concept used for the stable use of electronic devices.
But we applied it to bedding products with the goal of balancing the body’s electricity and activating healthy cells. Dr.Friend contains an innovative shift in perspective that can solve real-life problems, and we are confident it is a sleep & healthcare solution that can enhance quality of life. Even now, we continue research to improve the basic elements of a proper sleep environment and to further enhance product quality.”
“Dr.Friend Premium Bedding,” Used with Earthing Dr.Friend—A Sleep Environment Completed Through Premium Natural Functional Materials
“Dr.Friend Premium Bedding,” used together with Earthing Dr.Friend, is made primarily with natural premium functional materials designed to provide the greatest comfort for the human body. By blending various natural premium materials at optimal ratios—such as natural modal with a hygienic, smooth touch; bio-washed natural pure cotton; and patented fabrics that prevent allergy-inducing substances—the company created a sleep environment in which the body can feel maximum comfort during sleep.
Dr.Friend premium bedding also contains innovation born from reverse thinking. After analyzing bedding purchase patterns of many consumers, the company found that most people choose reasonably priced materials such as chemical fiber fill, memory foam, and latex. Based on this observation, it adopted the opposite strategy—proposing premium natural functional materials so consumers can experience a tangible improvement in sleep quality.
Beyond simply applying premium natural functional materials, the company continues numerous tests and research to harmoniously blend materials that best match the body, realizing extreme comfort. Such efforts led to the exceptional outcome of receiving infant textile safety certification—an unusual achievement in the bedding industry.
CEO Kim explained that as a sleep-care product, the company is focusing on enhancing product completeness by prioritizing the most stable materials.
Building Trust Through Award-Winning, Patented Technology and Research Revealing the Scientific Mechanism Behind “Healthy Sleep”
At this moment, it is extremely rare to find someone who does not own bedding products. That is why World Home Doctor calls itself the “last mover” in the bedding market.
However, this point can also be the reason Dr.Friend becomes a “first mover” in the bedding market—because it offers sleep-care products that combine grounding technology and natural-material technology, whose effects have been verified through patents, awards, and certifications.
World Home Doctor has pursued ongoing R&D on product efficacy through industry-unusual industry–academia collaboration with multiple universities.
A 2018 study conducted with Ajou University College of Medicine on the anti-inflammatory effects of a grounding mattress was officially published in the Journal of Korean Medicine Physiology & Pathology. In addition, research on the stress-relief effects of a grounding mattress, conducted with Kyung Hee University College of Medicine since 2021, was published in January 2023 in the international SCI-level journal Biomedicines, drawing attention.
Currently, the company is conducting an “insomnia improvement clinical trial for patients with insomnia” with Kyung Hee University College of Medicine, following up on earlier research. CEO Kim explained that since 2018, the company has been conducting professional research on product effects and functions, scientifically verifying the mechanisms behind its products.
Although Kim majored in design, she re-entered academia by enrolling in Ajou University College of Pharmacy and threw herself into research, revealing her passion for clinical research. With the conviction that healthy sleep is a fundamental element of a healthy life, she continues to develop high-quality sleep-care products and related research for sound sleep.
Recognized Through Numerous Awards—An Ongoing Commitment to “Healthy Sleep”
World Home Doctor’s efforts for healthy sleep have been recognized through various awards, including:
• Commendation from the Minister of SMEs and Startups
• Commendation from the Minister of Trade, Industry and Energy
• Commendation from the Commissioner of the Korean Intellectual Property Office\
• Selected as a “Strong Small and Medium Enterprise” for three consecutive years
• Selected as a Promising SME in Gyeonggi-do
• Silver Medal at the International Exhibition of Inventions of Geneva
• Semi-Grand Prix at the World Women Inventors & Entrepreneurs Association (WWIEA)
• Double Winner (Gold & Silver) at the Seoul International Invention Fair
Through winning numerous invention awards, the company has proven its competitiveness and originality.
Advancing Toward the Global Market—CES Participation and California Export Plans
Since last year, the company has participated in CES for two consecutive years, promoting the excellence of K-sleep care to global visitors and buyers through KOTRA’s Integrated Korea Pavilion, while continuing preparations to enter overseas markets.
In September, it plans to ship its first export volume to California, USA.
“The sleep-tech market is expected to grow even further. Services that measure sleep quality using smart sensors are emerging, and products such as pillows, beds, and lighting-control solutions optimized for individual body types and sleep habits are being released. While it’s exciting that innovative cutting-edge technologies for sound sleep are being developed, World Home Doctor is focusing above all on the essential value of a proper sleep environment.”
Kim stated that even the best sleep-quality monitoring system becomes useless if a proper environment for sleeping well is not fundamentally established. Even in the era of digital transformation, she emphasized the need for natural functional bedding that helps the body sleep comfortably. The company’s strategy is to focus on fundamental value for sound sleep while connecting highly refined sleep-care products with the currently developing “Smart Dr.Friend,” keeping pace with the era of digital transformation.
World Home Doctor operates a dedicated Dr.Friend platform (app) to communicate with customers. Kim said that customer stories shared through the platform become the driving force for developing better products, and that whenever she hears about improved health or enhanced quality of life through sound sleep—and when people share encouragement—she recommits to offering products filled with sincerity.
World Home Doctor Co., Ltd., Offering Tangible Change Through Sincere Products—Delivering Good Sleep to the World
World Home Doctor’s focus on the essence of sound sleep—creating a proper sleep environment—has spread through word-of-mouth from consumers who experienced its effects firsthand. In fact, consumers who visit offline experience stores and feel changes in their bodies not only purchase the products but also recommend them to people around them, proving product performance.
Kim said that the company’s top priority is to enhance the value of customers’ lives, and that it strives to create products that go beyond a simple purchase—becoming a starting point for a new life.
“Since childhood, I’ve used World Home Doctor bedding and personally experienced the importance and effectiveness of sound sleep. Even now, I’m confident that while some people may simply not know our products yet, once anyone experiences the effect, it’s hard to turn away. I want to give more people good sleep and a healthy life.”
It is also impressive that the company engages in various social sharing activities based on the belief that healthy and proper sleep leads to sincere customer satisfaction, and ultimately enhances the value of customers’ lives. Three years ago, it donated products worth about KRW 300 million to help cancer patients at Pocheon Saemam Nursing Hospital achieve healthy sleep. More recently, it supported the entire Hanwha Eagles players and coaching staff with products worth KRW 50 million, sponsored a hole-in-one prize at the Hanwha Classic golf tournament, and continues to fulfill its social and cultural responsibilities as a healthy member of society. The company is also actively creating jobs for seniors.
The company also strives for communication to ensure sustainable growth of both the company and its products. Kim said that as a CEO, she monitors market trends daily and considers ways to develop the company objectively, while also working to gain new ideas by asking questions and engaging in discussion with employees. She seeks input from not only internal members but also CEOs across the industry, reviewing areas for improvement. She also places emphasis on building a good organizational culture where employees can fully demonstrate their capabilities—based on the belief that a company is our life and a path to self-realization that helps us grow.
Kim explained that if an environment is provided where employees can gain a sense of responsibility and accomplishment through work while at the company, coming to work will not feel frightening. She said she is working to establish a horizontal organizational culture where members respect each other’s expertise, and where contributions and leadership—such as the value and ideas created during working hours and contributions to the company and projects—can be evaluated transparently, while also cultivating an environment that encourages proactive work attitudes.
World Home Doctor is taking the lead in informing more consumers about Korea’s first functional sleep-care bedding products, helping more people elevate the value of everyday life through proper sleep habits. The company promises to do its best so that “anyone can enjoy good sleep” every day through premium functional sleep-care products.
And 2023 is expected to become the first year in which World Home Doctor expands into overseas markets. Since 2021, World Home Doctor has carried out numerous government-supported projects to enter overseas markets, including participation in the OKTA overseas branch business entry-stage program, KOTRA’s domestic-to-export enterprise conversion program, and the Vietnam G-FAIR online exhibition.
New Challenges Toward New Growth—“Dr.Friend Puppy” for Companion Animals
Along with efforts to promote Dr.Friend products to consumers at home and abroad, the company continues challenges for new growth. Based on its research results, it introduced “Dr.Friend Puppy,” targeting companion animals.
Dr.Friend Puppy, applied with pet sleep-care technology, offers companion animals a healthier life. The strategy is to maximize synergy by applying to pet bedding the experience and know-how accumulated through proven improvements in sleep and health for humans. Kim presented a blueprint to introduce Dr.Friend Puppy to pet owners around the world and grow the export portion by 150% each year.
Toward the World—World Home Doctor’s Next Step
World Home Doctor’s journey—finding nature-based methods to complete healthy sleep and turning them into sleep-care products to deliver healthy sleep to anyone—is now moving beyond Korea and toward overseas markets.
Just as Kim’s pledge reflects her determination to continue developing without losing the初心 (original intention) of developing sleep-care products in the hope that everyone can sleep well fairly, World Home Doctor’s sincerity—centered on the values of health and quality of life—is expected to expand globally and deliver good sleep, and the daily life changed by it, to more people around the world.
“Healthy Sleep” Perfected Through 30 Years of R&D
World Home Doctor Co., Ltd., Delivering a Better Life by Enhancing Quality of Life Through Sound Sleep
The recommended amount of sleep for maintaining good health is 7 to 8 hours per night for adults. Sleep accounts for one-third of a day—and assuming a lifespan of 90 years, it adds up to a long span of about 30 years.
The sleep we get every day is an essential time that determines not only our daily condition but also our lifelong health. There is little room for dispute about the importance of sound sleep—so much so that people say, “Sleep is the best medicine.” However, getting quality sleep is not always easy. In fact, the number of patients receiving treatment for sleep disorders continues to increase every year.
World Home Doctor Co., Ltd. is drawing attention by providing sound sleep to those suffering from poor sleep quality. With the goal of strengthening healthy bodily functions through sound sleep, the company has continued its sleep-tech R&D and is loved for its functional sleep-care brand “Dr.Friend,” which holds the first invention patent in Korea’s bedding industry.
World Home Doctor Co., Ltd., Studying “Proper Sleep” to Help Modern People Living with Chronic Illnesses Regain a Healthy Life
Modern people living in a highly competitive society suffer from excessive stress and are surrounded by electronic devices such as computers, smartphones, and electric heating pads. As a result, many experience disruptions in the body’s electrical potential balance. This imbalance has led to the current reality in which one out of four people suffers from various chronic diseases.
Founded in 1982, World Home Doctor Co., Ltd. has operated under the belief that a healthy and proper sleep environment is essential for a healthy life. Based on this philosophy, the company has introduced the functional sleep-care brand Dr.Friend, which encompasses sleep care for healthy and proper sleep, health care grounded in healthy sleep, and ultimately life care for customers. In particular, after the current CEO Kim Ji-yeon took office in 2015, the company converted into a corporate system and began full-scale business expansion.
“Everyone will agree that proper sleep is important for a healthy life. But even though most people understand its importance, many don’t really know what kind of sleep environment they need.”
“World Home Doctor is a company that has continuously researched and developed bedding based on the principle that the bedding that wraps our bodies during sleep should be functional and made with nature-friendly materials.”
Dr.Friend is a next-generation sleep-care brand born from research into the principles of healthcare sustained over the past 30 years. Based on five healthcare messages established through this research and the “Grounding” technology—an invention patent acquired for the first time in Korea’s bedding industry—Dr.Friend bedding and beds help anyone achieve proper and healthy sleep.
Furthermore, the company offers a variety of premium natural bedding products, including medical device mats certified by the Korean Ministry of Food and Drug Safety for relief of muscle pain, thereby delivering healthy sleep to consumers. CEO Kim explained that sleeping well alone can help avoid various diseases, and that such changes form a virtuous cycle—reducing medical expenses and improving overall condition—ultimately contributing to enhancing customers’ quality of life. This is the vision of World Home Doctor.
It is a blueprint for practicing corporate social responsibility by contributing to the realization of a healthier society.
Comfortable Sleep Completed Through Natural Technology—Delivering a Higher Quality of Sleep Through Premium Natural Functional Materials
The main component of Dr.Friend, “Earthing Dr.Friend,” is a medical magnetic generator certified by the Korea Medical Device Safety Information Institute for its muscle pain relief effect. The main body includes a magnetic generation unit containing permanent magnets, and the grounding line functions to naturally relieve muscle pain while sleeping.
The patented grounding function regulates the body’s electrical potential during sleep, allowing the refreshing feeling of walking barefoot on a sandy beach to be maintained. This technology represents the peak of completeness and quality know-how in sound-sleep technology.
World Home Doctor, which developed this technology first in the world, obtained an invention patent for an earthing mattress in 2016. In 2017, it acquired approval for medical device manufacturing as well as a GMP (Good Manufacturing Practice) certificate for manufacturing and quality control technology, reaching commercialization through continuous R&D.
“Discovering something entirely new is innovation, but providing a better solution to familiar areas where people did not feel the need for change is also innovation that enhances the value of our lives. That philosophy is contained in ‘Grounding.’”
The grounding technology, which completes Dr.Friend’s differentiation, was developed with the goal of keeping the human body in the most stable and comfortable state—similar to when we connect with nature. Its principle is based on electrophysiology, which considers the human body itself to be a conductor.
CEO Kim Ji-yeon explained that when the negative charge within cells becomes insufficient, cellular activity decreases, potentially becoming a cause of various chronic diseases and inflammation. In order to maintain healthy bodily functions, a stable cellular environment must be created through continuous and balanced potential regulation in everyday life. However, for modern people surrounded by countless electronic devices such as computers and smartphones, regulating electrical potential is not easy.
Harmful electromagnetic waves emitted by electronic devices can lead to excessive accumulation of positive charge in the body, disrupting balance. In particular, electric heating pads used during sleep can further intensify imbalance of the body’s electrical potential.
Kim explained that maintaining normal body temperature while sleeping is an important factor for sound sleep, but electromagnetic waves emitted by electric sleep devices may disturb our body’s cells and lead to worsening health.\
World Home Doctor has continuously researched electrophysiological characteristics of the human body, the principles of creating a stable cellular activity environment, and factors related to people’s sleep environments. In particular, it has focused on developing functional products suitable for year-round use by researching materials and blending principles that enhance heat retention and secure excellent breathability through the material itself. The grounding technology born from this research is completed through a nature-friendly method that is harmless to the human body, making it suitable for anyone to naturally strengthen basic bodily functions—its greatest advantage.
“World Home Doctor was the first to apply the concept of grounding to bedding products. Grounding was originally a concept used for the stable use of electronic devices.
But we applied it to bedding products with the goal of balancing the body’s electricity and activating healthy cells. Dr.Friend contains an innovative shift in perspective that can solve real-life problems, and we are confident it is a sleep & healthcare solution that can enhance quality of life. Even now, we continue research to improve the basic elements of a proper sleep environment and to further enhance product quality.”
“Dr.Friend Premium Bedding,” Used with Earthing Dr.Friend—A Sleep Environment Completed Through Premium Natural Functional Materials
“Dr.Friend Premium Bedding,” used together with Earthing Dr.Friend, is made primarily with natural premium functional materials designed to provide the greatest comfort for the human body. By blending various natural premium materials at optimal ratios—such as natural modal with a hygienic, smooth touch; bio-washed natural pure cotton; and patented fabrics that prevent allergy-inducing substances—the company created a sleep environment in which the body can feel maximum comfort during sleep.
Dr.Friend premium bedding also contains innovation born from reverse thinking. After analyzing bedding purchase patterns of many consumers, the company found that most people choose reasonably priced materials such as chemical fiber fill, memory foam, and latex. Based on this observation, it adopted the opposite strategy—proposing premium natural functional materials so consumers can experience a tangible improvement in sleep quality.
Beyond simply applying premium natural functional materials, the company continues numerous tests and research to harmoniously blend materials that best match the body, realizing extreme comfort. Such efforts led to the exceptional outcome of receiving infant textile safety certification—an unusual achievement in the bedding industry.
CEO Kim explained that as a sleep-care product, the company is focusing on enhancing product completeness by prioritizing the most stable materials.
Building Trust Through Award-Winning, Patented Technology and Research Revealing the Scientific Mechanism Behind “Healthy Sleep”
At this moment, it is extremely rare to find someone who does not own bedding products. That is why World Home Doctor calls itself the “last mover” in the bedding market.
However, this point can also be the reason Dr.Friend becomes a “first mover” in the bedding market—because it offers sleep-care products that combine grounding technology and natural-material technology, whose effects have been verified through patents, awards, and certifications.
World Home Doctor has pursued ongoing R&D on product efficacy through industry-unusual industry–academia collaboration with multiple universities.
A 2018 study conducted with Ajou University College of Medicine on the anti-inflammatory effects of a grounding mattress was officially published in the Journal of Korean Medicine Physiology & Pathology. In addition, research on the stress-relief effects of a grounding mattress, conducted with Kyung Hee University College of Medicine since 2021, was published in January 2023 in the international SCI-level journal Biomedicines, drawing attention.
Currently, the company is conducting an “insomnia improvement clinical trial for patients with insomnia” with Kyung Hee University College of Medicine, following up on earlier research. CEO Kim explained that since 2018, the company has been conducting professional research on product effects and functions, scientifically verifying the mechanisms behind its products.
Although Kim majored in design, she re-entered academia by enrolling in Ajou University College of Pharmacy and threw herself into research, revealing her passion for clinical research. With the conviction that healthy sleep is a fundamental element of a healthy life, she continues to develop high-quality sleep-care products and related research for sound sleep.
Recognized Through Numerous Awards—An Ongoing Commitment to “Healthy Sleep”
World Home Doctor’s efforts for healthy sleep have been recognized through various awards, including:
• Commendation from the Minister of SMEs and Startups
• Commendation from the Minister of Trade, Industry and Energy
• Commendation from the Commissioner of the Korean Intellectual Property Office\
• Selected as a “Strong Small and Medium Enterprise” for three consecutive years
• Selected as a Promising SME in Gyeonggi-do
• Silver Medal at the International Exhibition of Inventions of Geneva
• Semi-Grand Prix at the World Women Inventors & Entrepreneurs Association (WWIEA)
• Double Winner (Gold & Silver) at the Seoul International Invention Fair
Through winning numerous invention awards, the company has proven its competitiveness and originality.
Advancing Toward the Global Market—CES Participation and California Export Plans
Since last year, the company has participated in CES for two consecutive years, promoting the excellence of K-sleep care to global visitors and buyers through KOTRA’s Integrated Korea Pavilion, while continuing preparations to enter overseas markets.
In September, it plans to ship its first export volume to California, USA.
“The sleep-tech market is expected to grow even further. Services that measure sleep quality using smart sensors are emerging, and products such as pillows, beds, and lighting-control solutions optimized for individual body types and sleep habits are being released. While it’s exciting that innovative cutting-edge technologies for sound sleep are being developed, World Home Doctor is focusing above all on the essential value of a proper sleep environment.”
Kim stated that even the best sleep-quality monitoring system becomes useless if a proper environment for sleeping well is not fundamentally established. Even in the era of digital transformation, she emphasized the need for natural functional bedding that helps the body sleep comfortably. The company’s strategy is to focus on fundamental value for sound sleep while connecting highly refined sleep-care products with the currently developing “Smart Dr.Friend,” keeping pace with the era of digital transformation.
World Home Doctor operates a dedicated Dr.Friend platform (app) to communicate with customers. Kim said that customer stories shared through the platform become the driving force for developing better products, and that whenever she hears about improved health or enhanced quality of life through sound sleep—and when people share encouragement—she recommits to offering products filled with sincerity.
World Home Doctor Co., Ltd., Offering Tangible Change Through Sincere Products—Delivering Good Sleep to the World
World Home Doctor’s focus on the essence of sound sleep—creating a proper sleep environment—has spread through word-of-mouth from consumers who experienced its effects firsthand. In fact, consumers who visit offline experience stores and feel changes in their bodies not only purchase the products but also recommend them to people around them, proving product performance.
Kim said that the company’s top priority is to enhance the value of customers’ lives, and that it strives to create products that go beyond a simple purchase—becoming a starting point for a new life.
“Since childhood, I’ve used World Home Doctor bedding and personally experienced the importance and effectiveness of sound sleep. Even now, I’m confident that while some people may simply not know our products yet, once anyone experiences the effect, it’s hard to turn away. I want to give more people good sleep and a healthy life.”
It is also impressive that the company engages in various social sharing activities based on the belief that healthy and proper sleep leads to sincere customer satisfaction, and ultimately enhances the value of customers’ lives. Three years ago, it donated products worth about KRW 300 million to help cancer patients at Pocheon Saemam Nursing Hospital achieve healthy sleep. More recently, it supported the entire Hanwha Eagles players and coaching staff with products worth KRW 50 million, sponsored a hole-in-one prize at the Hanwha Classic golf tournament, and continues to fulfill its social and cultural responsibilities as a healthy member of society. The company is also actively creating jobs for seniors.
The company also strives for communication to ensure sustainable growth of both the company and its products. Kim said that as a CEO, she monitors market trends daily and considers ways to develop the company objectively, while also working to gain new ideas by asking questions and engaging in discussion with employees. She seeks input from not only internal members but also CEOs across the industry, reviewing areas for improvement. She also places emphasis on building a good organizational culture where employees can fully demonstrate their capabilities—based on the belief that a company is our life and a path to self-realization that helps us grow.
Kim explained that if an environment is provided where employees can gain a sense of responsibility and accomplishment through work while at the company, coming to work will not feel frightening. She said she is working to establish a horizontal organizational culture where members respect each other’s expertise, and where contributions and leadership—such as the value and ideas created during working hours and contributions to the company and projects—can be evaluated transparently, while also cultivating an environment that encourages proactive work attitudes.
World Home Doctor is taking the lead in informing more consumers about Korea’s first functional sleep-care bedding products, helping more people elevate the value of everyday life through proper sleep habits. The company promises to do its best so that “anyone can enjoy good sleep” every day through premium functional sleep-care products.
And 2023 is expected to become the first year in which World Home Doctor expands into overseas markets. Since 2021, World Home Doctor has carried out numerous government-supported projects to enter overseas markets, including participation in the OKTA overseas branch business entry-stage program, KOTRA’s domestic-to-export enterprise conversion program, and the Vietnam G-FAIR online exhibition.
New Challenges Toward New Growth—“Dr.Friend Puppy” for Companion Animals
Along with efforts to promote Dr.Friend products to consumers at home and abroad, the company continues challenges for new growth. Based on its research results, it introduced “Dr.Friend Puppy,” targeting companion animals.
Dr.Friend Puppy, applied with pet sleep-care technology, offers companion animals a healthier life. The strategy is to maximize synergy by applying to pet bedding the experience and know-how accumulated through proven improvements in sleep and health for humans. Kim presented a blueprint to introduce Dr.Friend Puppy to pet owners around the world and grow the export portion by 150% each year.
Toward the World—World Home Doctor’s Next Step
World Home Doctor’s journey—finding nature-based methods to complete healthy sleep and turning them into sleep-care products to deliver healthy sleep to anyone—is now moving beyond Korea and toward overseas markets.
Just as Kim’s pledge reflects her determination to continue developing without losing the初心 (original intention) of developing sleep-care products in the hope that everyone can sleep well fairly, World Home Doctor’s sincerity—centered on the values of health and quality of life—is expected to expand globally and deliver good sleep, and the daily life changed by it, to more people around the world.