Dr.Friend, a leader in scientific innovation for sleep health, participated in CES 2025 for the fourth consecutive year under the concept of "Smart Dr.Friend." Dr.Friend was one of ten representative companies from Anyang City participating in the event at the Anyang Industry Promotion Agency's joint pavilion.
"Smart Dr.Friend" is a future-oriented, proactive sleep care brand that combines "sleep tech" with the "sleep care" strengths that Dr.Friend has consistently demonstrated. Recognizing that sleep is not simply rest but a crucial health management tool at the center of quality of life and health, the brand's strategy is to provide users with a more proactive and scientific approach, completing practical sleep care.
Dr.Friend has strived to create the most ideal sleep care environment by utilizing scientific grounding technology based on natural principles and safe natural materials that protect and enhance bodily functions. To scientifically validate these efforts, the company has conducted clinical research with university hospitals since 2018 on topics such as anti-inflammation, stress reduction, and sleep quality improvement. Among these, research on stress reduction (published in Biomedicines) and sleep quality improvement (published in the International Journal of Molecular Sciences) has been featured in international SCI-level journals.
At this year's CES 2025, Dr.Friend showcased future-oriented sleep care technology that combines its existing sleep care expertise with sleep data measurement and personalized sleep diagnosis technology. From the first day of the exhibition, the company conducted interviews with local media and received significant attention and positive responses from visitors from various countries.
The strategy is to provide sleep & healthcare solutions optimized for individual lifestyles by naturally measuring sleep data with built-in sensors, without requiring users to wear separate measuring devices that could interfere with sleep, and simultaneously providing personalized sleep diagnoses tailored to individual lifestyle patterns. Dr. Friend plans to officially launch this proactive sleep care technology within this year, starting with CES 2025.
Dr.Friend CEO Kim Yong-suk, who has attended CES for four consecutive years, stated, "At this year's CES, buyers from various countries, including the United States, Europe, and Southeast Asia, showed significant interest and resonated with the concept of natural yet effective sleep care more than in previous years." He added, "Healthy and proper sleep is a right that everyone should enjoy every day and an important health management tool. To realize a healthy society, we will complete smart sleep care that anyone can easily practice and manage without relying on drugs or machines."
Starting with CES 2025, Dr.Friend plans to further accelerate its global expansion. The company will begin full-scale operation of its Australian subsidiary, established in October last year, and continue its global brand expansion efforts through digital marketing collaborations with overseas influencers in the United States and Europe.
Dr.Friend, a leader in scientific innovation for sleep health, participated in CES 2025 for the fourth consecutive year under the concept of "Smart Dr.Friend." Dr.Friend was one of ten representative companies from Anyang City participating in the event at the Anyang Industry Promotion Agency's joint pavilion.
"Smart Dr.Friend" is a future-oriented, proactive sleep care brand that combines "sleep tech" with the "sleep care" strengths that Dr.Friend has consistently demonstrated. Recognizing that sleep is not simply rest but a crucial health management tool at the center of quality of life and health, the brand's strategy is to provide users with a more proactive and scientific approach, completing practical sleep care.
Dr.Friend has strived to create the most ideal sleep care environment by utilizing scientific grounding technology based on natural principles and safe natural materials that protect and enhance bodily functions. To scientifically validate these efforts, the company has conducted clinical research with university hospitals since 2018 on topics such as anti-inflammation, stress reduction, and sleep quality improvement. Among these, research on stress reduction (published in Biomedicines) and sleep quality improvement (published in the International Journal of Molecular Sciences) has been featured in international SCI-level journals.
At this year's CES 2025, Dr.Friend showcased future-oriented sleep care technology that combines its existing sleep care expertise with sleep data measurement and personalized sleep diagnosis technology. From the first day of the exhibition, the company conducted interviews with local media and received significant attention and positive responses from visitors from various countries.
The strategy is to provide sleep & healthcare solutions optimized for individual lifestyles by naturally measuring sleep data with built-in sensors, without requiring users to wear separate measuring devices that could interfere with sleep, and simultaneously providing personalized sleep diagnoses tailored to individual lifestyle patterns. Dr. Friend plans to officially launch this proactive sleep care technology within this year, starting with CES 2025.
Dr.Friend CEO Kim Yong-suk, who has attended CES for four consecutive years, stated, "At this year's CES, buyers from various countries, including the United States, Europe, and Southeast Asia, showed significant interest and resonated with the concept of natural yet effective sleep care more than in previous years." He added, "Healthy and proper sleep is a right that everyone should enjoy every day and an important health management tool. To realize a healthy society, we will complete smart sleep care that anyone can easily practice and manage without relying on drugs or machines."
Starting with CES 2025, Dr.Friend plans to further accelerate its global expansion. The company will begin full-scale operation of its Australian subsidiary, established in October last year, and continue its global brand expansion efforts through digital marketing collaborations with overseas influencers in the United States and Europe.